What is the work of a call center?

Main Roles in Call Center Operations

Main Roles in Call Center Operations

Call centers are responsible for a wide variety of communication-related services. These include:

  • Inbound Services: Handling incoming calls from customers, such as:

    • Answering product/service inquiries

    • Providing technical support

    • Booking appointments

    • Processing orders or payments

    • Resolving complaints

  • Outbound Services: Making outgoing calls for purposes like:

    • Telemarketing or sales calls

    • Customer feedback surveys

    • Payment reminders

    • Follow-ups or re-engagement

  • Multichannel Support: Many modern call centers also manage:

    • Email responses

    • Live chat assistance

    • Social media queries